Aiden Symes is a New York based designer working in branding and UI.

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Buzzfeed, Creative Mornings, Harvard University, Hood, MetLife Insurance, MIT, National Development, The Smithsonian Institution




The Smithsonian Center for Folklife and Cultural Heritage works to “promote greater understanding and sustainability of cultural heritage across the United States and around the world through research, education, and community engagement.” Through programs like the Folklife Festival and their record label, Folkways, the center is able to share art, music, and culture with a wide audience.

I worked with the team at Visual Dialogue and the Smithsonian’s in-house web development team to create three interrelated websites to showcase the center, the festival, and the record label.
We created a flexible set of page templates, color palettes, and typographic choices in order to give each site its own voice, without feeling too separate from its siblings.
Each organization also received a new logotype, allowing the group to stand out from the larger Smithsonian brand.
The Smithsonian Center for Folklife and Cultural Heritage has hosted an annual festival on the National Mall in D.C. for the past fifty years. To celebrate the anniversary, we built an accompanying microsite to showcase a collection of 50 objects from past Festivals.

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