I worked with the team at Visual Dialogue and the Smithsonian’s in-house web development team to create three interrelated websites to showcase the center, the festival, and the record label.
We created a flexible set of page templates, color palettes, and typographic choices in order to give each site its own voice, without feeling too separate from its siblings.
Each organization also received a new logotype, allowing the group to stand out from the larger Smithsonian brand.
The Smithsonian Center for Folklife and Cultural Heritage has hosted an annual festival on the National Mall in D.C. for the past fifty years. To celebrate the anniversary, we built an accompanying microsite to showcase a collection of 50 objects from past Festivals.