Work

About

Aiden Symes is a New York based designer working in branding and UI.

select clients

Buzzfeed, Creative Mornings, Harvard University, Hood, MetLife Insurance, MIT, National Development, The Smithsonian Institution

Contact

hello@aidensymes.com

Leaders

Keenlife

Keenlife is a brand of healthy, easy to make quinoa dishes. I was asked to help define their brand in an authentic way and to create unique packaging with a strong shelf appeal.

Using Processing, I developed a program that generates an endless array of logos, building the brand name out of scattered pieces of quinoa. The random, organic look communicates a natural, authentic brand while avoiding the clich├ęs of the health food industry.
The packaging is based off of cardboard milk cartons, which provides a unique look, but also allows the product to be easily opened and poured into a pot.
Using the text generator, we were able to apply the same type treatment to all of the brand assets.
The messaging on the box is straightforward and honest, promoting a healthy lifestyle and responsible food production.

More Projects

Environmental

Underground

UI / UX

Folklife

UI / UX

Meet The Mix