Using Processing, I developed a program that generates an endless array of logos, building the brand name out of scattered pieces of quinoa. The random, organic look communicates a natural, authentic brand while avoiding the clichés of the health food industry.
The packaging is based off of cardboard milk cartons, which provides a unique look, but also allows the product to be easily opened and poured into a pot.
Using the text generator, we were able to apply the same type treatment to all of the brand assets.
The messaging on the box is straightforward and honest, promoting a healthy lifestyle and responsible food production.