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About

Aiden Symes is a multidisciplinary designer based in Brooklyn, NY. His output includes brand systems, fonts, websites & books. He primarily helps new brands define themselves, but he has also worked with larger organizations like The Smithsonian, Buzzfeed & The Atlantic.

Capabilities

Brand Identity

User Interface

Packaging

Frontend development

Contact

hello@aidensymes.com

Font

Titling Gothic by David Berlow

Kinetiq is a nootropic drink that improves memory, mood & focus.

The nootropic market is increasingly crowded as people look for alternatives to caffeine. Unlike many competitors, Kinetiq takes a science-forward approach to their product. We wanted to highlight this with highly structured branding & packaging accompanied by more approachable product & lifestyle photography.

Role

Art direction

Design

Studio

The Wandering

Client

Kinetiq

The packaging design is minimal and uses a color blocked system to stand out on the shelf.

Lifestyle photography gives a more human touch to the otherwise stark branding.

Team

Product photography: Stevenson Michel
Additional photography: Jackie Cole
Copy writing & brand positioning: Joe Anderton
Creative direction & design: Aiden Symes

More Projects

Underground

Branding

Pete Seeger

Editorial

Great Marsh

Packaging