The nootropic market is increasingly crowded as people look for alternatives to caffeine. Unlike many competitors, Kinetiq takes a science-forward approach to their product. We wanted to highlight this with highly structured branding & packaging accompanied by more approachable product & lifestyle photography.
The packaging design is minimal and uses a color blocked system to stand out on the shelf.
Lifestyle photography gives a more human touch to the otherwise stark branding.
Product photography: Stevenson Michel
Additional photography: Jackie Cole
Copy writing & brand positioning: Joe Anderton
Creative direction & design: Aiden Symes