Kinetiq is a nootropic drink that improves memory, mood & focus.
The nootropic market is increasingly crowded as people look for alternatives to caffeine. Unlike many competitors, Kinetiq takes a science-forward approach to their product. We wanted to highlight this with highly structured branding & packaging accompanied by more approachable product & lifestyle photography.
Role
Art direction
Design
Studio
The Wandering
Client
Kinetiq
Team
Product photography: Stevenson Michel
Additional photography: Jackie Cole
Copy writing & brand positioning: Joe Anderton
Creative direction & design: Aiden Symes
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