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About

Aiden Symes is a multidisciplinary designer based in Brooklyn, NY. His output includes brand systems, fonts, websites & books. He primarily helps new brands define themselves, but he has also worked with larger organizations like The Smithsonian, Buzzfeed & The Atlantic.

Capabilities

Brand Identity

User Interface

Packaging

Frontend development

Contact

hello@aidensymes.com

Font

Titling Gothic by David Berlow

Moss is a workflow tool as fluid as creativity itself.

I started building Moss with Nick Miller in 2019. We were frustrated with the way our current workflows forced us spend hours doing administrative work inside an uncreative architecture, so we designed Moss as an alternative for visual people. We worked with Regrets Only to distill our vision into a cohesive brand and a set of guiding principles.

Role

Design

Frontend Development

Studio

Regrets Only

Client

Moss

Press

The Brand Identity

Creative Boom

Print

Brand New

The first major project to use the branding was the Moss website. We were able to explore the brand through an interactive lens, scattering scroll-based animations throughout the site.

The Moss app was designed alongside the brand, each influencing the other. It takes a very minimal approach sprinkled with moments of joy, like Max Guther's fantastic 3D icons.

Team

Regrets Only: Caleb Halter, Mimi Jiao & Laurel Warner
Moss: Nick Miller & Aiden Symes
Icons: Max Guther
Additional photo illustrations: Zak Jensen

More Projects

Zooz Bikes

Branding

Kinetiq

Packaging

Underground

Branding