The Wandering is a boutique digital agency, specializing in social campaigns for millennial audiences. Their focus had evolved from primarily photography to a full service agency, and they needed a new brand to communicate that.
We gathered references from public transportation maps and mid-century International Style design. The curved, overlapping form of the logo reflects the graphic style found in many subway maps around the world.
We shortened their previous name and developed new language to effectively talk about what The Wandering now stands for.
The branding extends across digital and social with a slightly gritty take on a modern aesthetic.