Work

About

Aiden Symes is a New York based designer working in branding and UI.

select clients

Creative Mornings, Harvard University, Hood, MetLife Insurance, Massachusetts Institute of Technology, National Development, The Smithsonian Institution

Contact

hello@aidensymes.com

Leaders

The Wandering

The Wandering is a boutique digital agency, specializing in social campaigns for millennial audiences. Their focus had evolved from primarily photography to a full service agency, and they needed a new brand to communicate that.

We gathered references from public transportation maps and mid-century International Style design. The curved, overlapping form of the logo reflects the graphic style found in many subway maps around the world.
We shortened their previous name and developed new language to effectively talk about what The Wandering now stands for.
The branding extends across digital and social with a slightly gritty take on a modern aesthetic.

More Case Studies

UI / UX

Folklife

Environmental

Underground

Packaging

Keenlife