Work

About

Aiden Symes is a New York based designer working in branding and UI.

select clients

Buzzfeed, Creative Mornings, Harvard University, Hood, MetLife Insurance, MIT, National Development, The Smithsonian Institution

Contact

hello@aidensymes.com

Leaders

Underground

Underground at Ink Block is a neglected underpass in Boston that has been turned into a colorful art park. I worked with the team at Visual Dialogue to develop the name and branding for the project and apply the graphics within the space.

We developed an identity with an industrial but artsy feel, allowing typography to emerge from bright yellow and black lines.
Using a line striper and an array of colors, we created a collection of rainbow paths that guide pedestrians from the surrounding sidewalks into the park.
Through the use of murals, branded structures, and painted pathways, we were able to express the park’s vibrancy from outside and draw people in.

More Projects

UI / UX

Folklife

Packaging

Keenlife