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About

Aiden Symes is a multi-disciplinary designer based in Brooklyn, NY. He creates typography driven work for clients like The Smithsonian, Buzzfeed & The Atlantic.

Services

Brand Identity

User Interface

Packaging

Environmental

Contact

hello@aidensymes.com

Font

Titling Gothic by David Berlow

Zooz is redefining ebikes with an ultralight, stylish alternative.

Zooz needed to build their brand before they launched their flagship product, The Urban Ultralight. We developed a set of visuals that felt as fun as the bikes. The system was used to launch their social channels and ecommerce, resulting in massive interest that caused Zooz to double their initial pre-order of bikes.

Role

Designer

Client

Zooz Bikes

Press

Design Boom

A custom display font was developed to express the Zooz brand. Zooz Sans was designed to balance mechanical forms with a flowing, speedy nature.

Druk Wide and Titling Gothic make up the rest of the system. The color palette draws from the urban landscape, referencing asphalt and road markings.

More Projects

Underground

Branding

Great Marsh

Packaging

Yammie Noob

Merchandise